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Umar M. Shareef’s “Soyaya” continues to draw listeners years after its 2017 release, with over 107,000 plays on Audiomack and a steady presence within his acclaimed Bako album.
Born in Kaduna State, Nigeria, in 1989, Umar Muhammad Shareef has grown into one of Hausa music’s most celebrated romantic voices, known for turning genuine love and commitment into melodic, memorable songs. As a singer, songwriter, actor, and the CEO of his own Shareef Studios, he has built an expansive catalog that has earned him well over 100 million total plays on Audiomack alone, reflecting how deeply his music resonates across Northern Nigeria and the wider Hausa diaspora.
The track runs 3:49 under the R&B/Soul genre tag, written and composed entirely by Umar M. Shareef himself. Its title simply means “love” in Hausa, and the song reflects on love as the foundation of everything, calling for commitment and steadfastness in a relationship built on genuine affection. Umar M. Shareef’s warm, melodic delivery gives the record its heartfelt sincerity, matching the song’s direct, uncomplicated message.
As one of the standout cuts from Bako, “Soyaya” has remained a consistent favorite within Umar M. Shareef’s extensive catalog, continuing to circulate through Hausa music platforms and fan reuploads years after its original release. That sustained attention reflects his broader standing as one of the most streamed and recognized voices in Hausa music today.
AFROBEATS says: “Soyaya” reflects the heartfelt, direct songwriting that has made Umar M. Shareef such a beloved figure in Hausa music. His delivery carries real warmth throughout, and the song’s simple, foundational message about love gives it lasting emotional resonance. It remains a steady favorite within a catalog that continues to connect with millions of listeners.
“Soyaya” is an exciting track with captivating energy, impressive delivery, and a memorable sound. Make sure you listen to this impressive song and add it to your playlist today.
Soyaya By Umar M. Shareef BELOW
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