Estrus By Tove Lo

Tove Lo is embracing pure contradiction on “Estrus,” the title concept behind her upcoming sixth studio album, and the project has become one of the most talked about pop releases of the fall as it arrives September 18 via Pretty Swede Records.

The Swedish pop provocateur has long built her sound around the tension between euphoria and self destruction, pairing sharp, hook driven songwriting with unflinching emotional honesty. “Estrus” continues that tradition directly, with Lo describing the album as primal and contradictory, a record built entirely around conflicting desires rather than tidy resolutions.

Recorded across sessions in Los Angeles, Stockholm, and a small Swedish fishing village from her childhood, the album folds dance, house, and pop influences into songs that move between euphoric highs and vulnerable lows. Lo worked closely with longtime collaborator Ludvig Söderberg along with Elvira Anderfjärd and Luka Kloser, and the record also features a guest appearance from French musician Stromae, adding another layer to its emotionally charged, genre blending sound.

The attention around “Estrus” comes from both its raw thematic honesty and its release timing, arriving just as Lo kicks off a world tour that begins in Nashville days before the album drops. With lead single “I’m Your Girl Right?” already building buzz since May, the album’s arrival marks the payoff of a rollout built almost entirely on unfiltered emotional transparency.

“Estrus” finds Tove Lo turning contradiction into her sharpest creative tool yet, pairing kinetic, danceable production with vocals that never shy away from discomfort. The songwriting feels genuinely lived in rather than performative, and the record’s emotional range gives it real staying power. It’s a bold, fully realized statement from one of pop’s most fearless voices.

“Estrus” is an exciting track with captivating energy, impressive delivery, and a memorable sound. Make sure you listen to this impressive song and add it to your playlist today.

“Estrus” By “Tove Lo” BELOW